“Stefan Persson is dead”, rumors not funny anymore for 86% of voters

Swedish superstar Stefan Persson (H&M boss), 77, recently became the latest internet celebrity death hoax victim when news about his death circulated on social networking sites. ‘Not funny anymore’ say a clear majority (86%) of poll respondents.

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What do you think about Stefan Persson's recent death rumors?

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Disclaimer: The poll results are based on a representative sample of 1333 voters worldwide, conducted online for The Celebrity Post magazine. Results are considered accurate to within 2.2 percentage points, 19 times out of 20.